{"product_id":"the-hogan-edge-how-the-hogan-company-found-and-lost-its-edge-fulton-books","title":"The Hogan Edge: How the Hogan Company Found and Lost Its Edge | Fulton Books","description":"\u003ch2\u003eOverview\u003c\/h2\u003e\n\u003cp\u003eFrom a celebrated golf equipment lineage to a dramatic corporate turning point, The Hogan Edge chronicles how the Hogan Company rose to prominence and how it navigated a pivot that reshaped its fate. Fulton Books presents a vivid narrative that blends business history with sport culture, offering readers a window into a brand that once led the way in golf club manufacturing.\u003c\/p\u003e\n\u003cp\u003eSet against an era of bold advertising and competitive markets, the book follows early success, a turbulent period after a corporate raid, and a pivotal Riviera Country Club moment that helped propel the company back toward leadership. It then examines the development of Edge, the first cavity back club, and how a collaboration with Ben Hogan coincided with new revenue peaks before a later acquisition unraveled the empire.\u003c\/p\u003e\n\n\u003ch2\u003eWhat you’ll learn\u003c\/h2\u003e\n\u003cul\u003e\n  \u003cli\u003eHow leadership changes influenced product strategy and brand perception\u003c\/li\u003e\n  \u003cli\u003eHow a landmark advertising moment can shift market momentum\u003c\/li\u003e\n  \u003cli\u003eHow innovation in design can coincide with business growth\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch2\u003eKey moments and insights\u003c\/h2\u003e\n\u003cul\u003e\n  \u003cli\u003eThe Hogan Company’s early wave of success and the craft behind popular golf clubs\u003c\/li\u003e\n  \u003cli\u003eA dramatic shift after a corporate raid and the reorganization of the management team\u003c\/li\u003e\n  \u003cli\u003eThe Riviera Country Club campaign that helped reestablish market leadership\u003c\/li\u003e\n  \u003cli\u003eThe Edge: the first cavity back club, developed with Ben Hogan\u003c\/li\u003e\n  \u003cli\u003eThe path to peak revenue, followed by a complex period after a Japanese acquisition and restructuring\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch2\u003eReal-life use cases and benefits\u003c\/h2\u003e\n\u003cp\u003eThis book suits readers who enjoy careful case study storytelling. It invites marketers, designers, and business historians to consider:\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eBrand storytelling tactics and how they align with product breakthroughs\u003c\/li\u003e\n  \u003cli\u003eStrategic decision making under pressure and how teams respond to change\u003c\/li\u003e\n  \u003cli\u003eHistorical context that informs current discussions about manufacturing and sponsorship in sports\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch2\u003eWhy this matters\u003c\/h2\u003e\n\u003cp\u003eThe Hogan Edge offers a grounded, non-prescriptive look at how a once-dominant brand navigated opportunities and challenges. It presents possibilities rather than guarantees, encouraging curiosity and informed discussion about branding, design, and leadership in the sporting goods space.\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: What is The Hogan Edge about?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: A business and design history of the Hogan Company, tracing its rise, turmoil after a corporate raid, and revival through branding and product development.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Who would enjoy reading this book?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Golf history buffs, branding students, and business readers curious about how design and marketing shape a company’s fortunes.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"Fulton Books","offers":[{"title":"Default Title","offer_id":53080868487279,"sku":"B0B37Z75VW","price":27.11,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0724\/7354\/2767\/files\/fulton-books-hogan-edge-cover.jpg?v=1778572158","url":"https:\/\/golfavero.com\/products\/the-hogan-edge-how-the-hogan-company-found-and-lost-its-edge-fulton-books","provider":"My Store","version":"1.0","type":"link"}